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The internet is credited to have shrunken the world for buyers and suppliers, given them a perfect platform to conduct business with each other efficiently and cost-effectively. While this distance has reduced considerably, there still lies a gap in trust. The foremost reason is the high value and volume of B2B transactions besides intangible nature of this medium.

To bridge this trust gap and allow entities to undertake business with confidence, IndiaMART.com, India's largest online B2B marketplace, introduced an exclusive TrustSEAL service. TrustSEAL is a business verification service from IndiaMART.com that checks an SME's credibility and trustworthiness. This stamp is issued post verification of company's credentials pertaining to proof of existence, legal status, statutory approvals, affiliations and quality certifications. The unbiased information about the business status of suppliers helps buyers make an informed purchase decision about them. This further acts as a sales accelerator for these SMEs.

TrustSEAL is one of IndiaMART.com's unique array of services aimed at assisting SMEs to engage in online business with confidence and grow their businesses.

Documentary evidence is collected from suppliers to ensure that the information provided or credentials claimed by them are accurate and reliable. The authentication is conducted by IndiaMART and its authorized verification agency. Certified SMEs can display TrustSEAL along with verified details on their websites, catalogs, directory listings, trade offers, among others.

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